The link brand
Castorama is a home improvement brand that has supported French people for the last 46 years in fulfilling their projects. It has gone from the creator of the feel-good feeling at home, to become more than a simple DIY store. With simple solutions and a comprehensive support program, Castorama guides its customers through every moment of their life, inspiring and helping them achieving their goals.
We revamped the codes and added a customer-friendly language. We revitalized the brand on every aspect, from the store to the trolley chip in France but also in Poland and Russia. All brand elements have been reworked such as logos, typefaces, language, shop fronts, merchandising, values, staff training, staff uniforms, trollies, social media and website… effectively everything that could be needed for home DIY!